A brave digital world.
Digital technology has come quietly to the arts. But it is not a time for complacency. The lesson from other sectors – music to banking to retail – is clear. Digital evolution shifts rapidly to digital revolution and the stakes for culture could not be higher.
As we invest in digital platforms, we should consider the 'clicks not bricks' logic that drives them. Digital technologies flatten the competitive landscape, which opens the door to new talent. But the resulting ecology also removes local advantage. By lowering natural barriers, efficient digital networks encourage the dominance of megabrands. Amazon and a handful of other companies are undermining the diversity of the high street. Could we face a similar situation in the arts?